Fria (means 'cold' in Spanish) is a lifestyle brand targeted to menopausal women. We create beautiful fashion jewelry, designed and manufactured by Swarovski, with cooling technology to relieve hot flashes due to menopause. Our goal is simple, to change the narrative of menopause through education, inspiration and encouragement - so women embrace this stage of life with a positive perspective. We believe menopause is the beginning of a new chapter, we want to help women maximize, not dread the experience.